How to ruin your mission Selling is like DIY: you need the right tools. And what happens if you try to hammer in a screw? That's right. A damaged wall, a damaged screw, and damaged nerves. In sales, this hammer is unfortunately often called email. The big email trap...
🦈From the funding drip to the shark tank The new government is cutting subsidies for the sector, and foundations and companies are also more hesitant to award contracts or grants. The German crisis is spreading, not only in the public sector but also in the private...
Christian Deiters in an interview with me that was published on Social-Startups.de. (In German Language Only)
Sales is often unpopular with many social business founders. This is understandable, because unfortunately everything in the prevailing sales paradigm revolves around maximising profit, where the main thing is to penetrate, annoy, trick and manipulate the customer into buying, and people will sometimes go to any lengths to achieve this. Did you know that a widespread sales slogan is “FFF”, which stands for “Find, F..k, Forget”? That says it all, doesn’t it? It’s clear that nobody who works for better cooperation wants to be in sales!
I am often asked to hold pitching workshops or training sessions and I do so - but with a very critical view of the topic and a different approach to the one I am used to. Here I explain why. A "pitch" is generally understood to be a presentation of one's own services...
Give and take in ethical sales – in the right proportion and at the right moment!
The principles of ethical marketing have already been very nicely laid down by the ethical move. The principles of ethical sales are identical in essence: Ethical Sales also focuses on people and the complete acquisition process is characterized by honesty, transparency, responsibility and integrity. Here you will find the 7 most important guidelines for ethical selling.
You went to a big event to find business clients or partners. And then... nothing happens! the course of the event, you manage to talk to two or three different companies. They seem very interested, but nothing happens afterwards. Or maybe a first phone call takes...