All Articles about "Acquisition & Sales"

“… there is penetration, annoyance, trickery …”

“… there is penetration, annoyance, trickery …”

Christian Deiters in an interview with me that was published on Social-Startups.de. (In German Language Only)

Sales is often unpopular with many social business founders. This is understandable, because unfortunately everything in the prevailing sales paradigm revolves around maximising profit, where the main thing is to penetrate, annoy, trick and manipulate the customer into buying, and people will sometimes go to any lengths to achieve this. Did you know that a widespread sales slogan is “FFF”, which stands for “Find, F..k, Forget”? That says it all, doesn’t it? It’s clear that nobody who works for better cooperation wants to be in sales!

read more
#unfuck pitching!

#unfuck pitching!

I am often asked to hold pitching workshops or training sessions and I do so - but with a very critical view of the topic and a different approach to the one I am used to. Here I explain why. A "pitch" is generally understood to be a presentation of one's own services...

read more
Give and Take

Give and Take

Give and take in ethical sales – in the right proportion and at the right moment!

read more
The 7 guidelines of ethical selling

The 7 guidelines of ethical selling

The principles of ethical marketing have already been very nicely laid down by the ethical move. The principles of ethical sales are identical in essence: Ethical Sales also focuses on people and the complete acquisition process is characterized by honesty, transparency, responsibility and integrity. Here you will find the 7 most important guidelines for ethical selling.

read more
Making contact at an event

Making contact at an event

You went to a big event to find business clients or partners. And then... nothing happens! the course of the event, you manage to talk to two or three different companies. They seem very interested, but nothing happens afterwards. Or maybe a first phone call takes...

read more