About Us
We’re delighted that you’re interested in the people behind the idea of ethical sales—you’re already on the right track to ethical sales!
Sales4Good GmbH was founded by Andrea Mörike and Simon Lühr to drive forward a paradigm shift in sales, because we strive for a world in which only sustainable products and services that bring real added value to the customer are purchased. To achieve this, our society needs people who sell successfully and ethically and who are aware of their impact as shapers of the environment through their role as salespeople! We prove to our customers that ethical sales are more successful and effective than conventional sales practices, because everyone benefits: people, the planet, and economic success! That is why our mission is to empower public welfare-oriented companies in the area of sales and make value-based selling the new standard.
Our three pillars here are: empowerment, community, and movement!
Empowerment – we strengthen social enterprises and companies undergoing transformation to become more sustainable – through consulting, training, and coaching. 💪🏽And as partners, we contribute to the achievement of sustainability goals (#SDG17).
So that sustainability becomes the new normal!
COMMUNITY – we form a community of like-minded people around the topic of ethical selling. We support the mental health of those who want to break free from the manipulative sales paradigm and its artificial pressure. (#SDG3) 🙋🏽♀️🙋🏽♂️
So that ethical sales enthusiasts no longer stand alone!
MOVEMENT – we are starting a movement that aims to contribute to more sustainable consumption (and thus also less resource consumption) through fair sales processes.
(#SDG12) 🌍
So that we can all be better off.
Simon is co-founder and managing director of Sales4Good.
Andrea is co-founder and managing director of Sales4Good.
The Sales4Good network for ethical sales
Sales4Good accelerates sustainability transformation through a paradigm shift in sales, but no organization can achieve a paradigm shift on its own—we need network partners who are sales experts committed to ridding sales and distribution of unethical practices. We are already working with freelance experts and partner organizations in Germany and Europe.
We are part of The Ethical Move movement, because it matters how we sell! Our founder, Andrea Mörike, has been Vice Chair of the Ethical Move Board since 2025, where she promotes the focus on ethical sales internationally.
Join the network
Are you a freelancer and would like to become part of the network?
Then get in touch with us—we look forward to hearing from you!
