Christian Deiters in an interview with me that was published on Social-Startups.de.
Sales is often unpopular with many social business founders. This is understandable, because unfortunately everything in the prevailing sales paradigm revolves around maximising profit, where the main thing is to penetrate, annoy, trick and manipulate the customer into buying, and people will sometimes go to any lengths to achieve this. Did you know that a widespread sales slogan is “FFF”, which stands for “Find, F..k, Forget”? That says it all, doesn’t it?
It’s clear that nobody who works for a better together wants to be involved in sales!
We urgently need to change this sales paradigm for at least two reasons:
Firstly, the manipulation tricks lead to people being persuaded to buy something they don’t really need. What does it matter? The main thing is to keep the money rolling in? No, it doesn’t matter! Because if something doesn’t bring any real benefit, then precious resources of our planet have been wasted again.
Secondly, it spoils the joy of sales for social start-ups, which has a negative impact on their success. But our world urgently needs successful social enterprises. Only when social start-ups have reached a critical mass in the economy and society will they be taken seriously by politicians, partners from the for-profit sector and investors. Only then will companies with added social value have the chance to one day become the new normal. This is why the successful acquisition of business customers, business partners or impact investors is so important for social enterprises and why my motto is: Good Sales = Good Impact!