Good Sales. Good Impact.
Ethical sales for social and impact companies that want to scale their business and impact while acting in a value-based manner.
The 10 most common mistakes and the 10 most important tips for your Sales4Good
Compiled and commented in an eBook – practice-oriented, inspiring and groundbreaking
Our mission
We empower impact companies
to succeed through value-based sales and thus become the new normal.
For years, we have been focusing on helping social enterprises, public welfare-oriented companies, impact companies, impact business employees, and changemakers succeed on their path to sustainability transformation and supporting them with our expertise: ethical sales, value-based selling, ethical acquisition and business practices, transparency, honesty, and a focus on people.
Let’s work together to achieve the United Nations’ #sustainabilitygoals! #collectiveimpact
Empowerment of Impact Companies (SDG17)
Sustainability transformation through a paradigm shift in sales (SDG12).
Empathy & Ethics: Focusing on People - Sales Professionals Without Burnout (SDG3)
Let us help you improve your sales!
Get-to-Know Session
In this free online session you will learn how other social entrepreneurs scale their business sustainably through structured acquisition and how you can do the same!
Quick help
Check out the different coaching packages for quick, concrete help. Agile approach: You’ll get a brief input from us, you try it out, we’ll do a feedback round.
Sales4Good – Ethical Sales Training
8-weeks online program that takes you through the entire acquisition process in 2,5 hours per week. Work on your concrete Sales projects and you’ll experience first successes already during the program!
Do-It-Your Sales Community Circle
Are you a solopreneur who wants to change the world and get started in sales? Then our Do-It-Your-Sales Community Circle is just right for you!
What clients say about working with us
(Further quotes and references can be found on the pages of the respective offers.)
“Andrea is one of the very few consultants who gets straight to the point and immediately points out solution paths. I was able to experience her concentrated sales expertise in a web format
The reason her sessions are so popular is because of her credibility. For me, her success can be tied to three specific factors: she has a tremendous passion for the power of social innovation, she listens very well, and she’s already lived and experienced everything you can do in acquisition and sales.”
Philipp Schwarz, GovShare
Register now for the free online workshop!
Get a first impression and take away some initial tips and tools for ethical sales in your everyday life.
Our value promise: Firstly, we donate €2 to a social enterprise for your email address. You can find more details on our “Gifts” page. Secondly, we promise that we will only send you useful and relevant information. If our content is no longer interesting or valuable to you, you can unsubscribe from our mailing list at any time via a link at the end of each email.
Ongoing Tips & Topics: Blog
Email instead of conversation? Welcome to the ghosting club!
How to ruin your mission Selling is like DIY: you need the right tools. And what happens if you try to hammer in a screw? That's right. A damaged wall, a damaged screw, and damaged nerves. In sales, this hammer is unfortunately often called email. The big email trap...
“Do you want the total selling?”
🦈From the funding drip to the shark tank The new government is cutting subsidies for the sector, and foundations and companies are also more hesitant to award contracts or grants. The German crisis is spreading, not only in the public sector but also in the private...
“… there is penetration, annoyance, trickery …”
Christian Deiters in an interview with me that was published on Social-Startups.de. (In German Language Only)
Sales is often unpopular with many social business founders. This is understandable, because unfortunately everything in the prevailing sales paradigm revolves around maximising profit, where the main thing is to penetrate, annoy, trick and manipulate the customer into buying, and people will sometimes go to any lengths to achieve this. Did you know that a widespread sales slogan is “FFF”, which stands for “Find, F..k, Forget”? That says it all, doesn’t it? It’s clear that nobody who works for better cooperation wants to be in sales!


