by Andrea Mörike | Oct 24, 2025 | Acquisition & Sales
How to ruin your mission Selling is like DIY: you need the right tools. And what happens if you try to hammer in a screw? That’s right. A damaged wall, a damaged screw, and damaged nerves. In sales, this hammer is unfortunately often called email. The big email...
by Andrea Mörike | Oct 24, 2025 | Acquisition & Sales, Crisis
🦈From the funding drip to the shark tank The new government is cutting subsidies for the sector, and foundations and companies are also more hesitant to award contracts or grants. The German crisis is spreading, not only in the public sector but also in the private...
by Andrea Mörike | Dec 5, 2023 | Acquisition & Sales, Mindset
Christian Deiters in an interview with me that was published on Social-Startups.de. Sales is often unpopular with many social business founders. This is understandable, because unfortunately everything in the prevailing sales paradigm revolves around maximising...
by Andrea Mörike | Dec 5, 2023 | Acquisition & Sales
I am often asked to hold pitching workshops or training sessions and I do so – but with a very critical view of the topic and a different approach to the one I am used to. Here I explain why. A “pitch” is generally understood to be a presentation of...
by Andrea Mörike | Sep 1, 2022 | Acquisition & Sales
My mantra for the paradigm shift in sales: Be helpful! Give, give and give – and then ask is not only a book title and a recommendation from the social media selling area, but an imperative that fits perfectly with ethical and value-based sales. Give, give and...
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