The 7 guidelines of ethical selling

The 7 guidelines of ethical selling

How does ethical sales work? How can I sell without manipulating the other person?Hanna Steingräber, Podcastliebe Hanna has also recently joined the movement of ethical marketing and I’m happy that she is now also dealing with the follow-up question, which is my...
What are social enterprises?

What are social enterprises?

People often ask me, what are social enterprises? To get it straight from the start: There is no agreement on this yet, but there are different definitions. Strictly speaking, social enterprises are enterprises who first have to be profitable like any other business....
Your beliefs?

Your beliefs?

Many social enterprises have a hard time with sales and acquisition. Typical beliefs written to me via email or in my online survey (which you are welcome to join) are: I can’t sell. Nobody believes me. The good news is that in most cases this is not true....
No margin – no mission!

No margin – no mission!

Everyone agrees that acquisition and sales skills are enormously important for social enterprises. But there is a lot of inner resistance to the topic of sales. Why is that? Firstly, because most people who work in a social enterprise want to do something good. They...
Acquisition is a matter for the boss!

Acquisition is a matter for the boss!

“We are looking for partner managers / business development / sales experts” is something I hear and read all the time. In job advertisements, you can see that the future employees will be given other tasks in addition to acquisition, which should make up for the fact...
Making contact at an event

Making contact at an event

You went to a big event to find business clients or partners. And then… nothing happens! the course of the event, you manage to talk to two or three different companies. They seem very interested, but nothing happens afterwards. Or maybe a first phone call takes...