All Articles about "Mindset"

“… there is penetration, annoyance, trickery …”

“… there is penetration, annoyance, trickery …”

Christian Deiters in an interview with me that was published on Social-Startups.de. (In German Language Only)

Sales is often unpopular with many social business founders. This is understandable, because unfortunately everything in the prevailing sales paradigm revolves around maximising profit, where the main thing is to penetrate, annoy, trick and manipulate the customer into buying, and people will sometimes go to any lengths to achieve this. Did you know that a widespread sales slogan is “FFF”, which stands for “Find, F..k, Forget”? That says it all, doesn’t it? It’s clear that nobody who works for better cooperation wants to be in sales!

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Your beliefs?

Your beliefs?

Many social enterprises have a hard time with sales and acquisition. Typical beliefs written to me via email or in my online survey (which you are welcome to join) are: I can't sell. Nobody believes me. The good news is that in most cases this is not true. (Almost)...

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Acquisition is a matter for the boss!

Acquisition is a matter for the boss!

“We are looking for partner managers / business development / sales experts” is something I hear and read all the time. In job advertisements, you can see that the future employees will be given other tasks in addition to...

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